Determining What Metrics To Track
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
17 min
3 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the episode on SEO metrics?
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Engagement. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Benjamin Shapiro. Welcome to the Voices of Search podcast.
My name is Benjamin Shapiro, and I'm the executive producer of this podcast. And today we've got a special technical SEO episode for you, which is going to be hosted by Jeff Atkinson, who's the founder and CEO of Huckabye. Huckabye is a technical SEO platform that automates the process of improving search results to drive more organic traffic and make your website faster. Jeff is a brilliant SEO, and I'm thrilled to invite him to take the mic and share his technical knowledge with you. All right, here is a technical SEO episode of the Voices of Search podcast, guest hosted by Jeff Atkinson, the CEO and founder of Huckabye.
Hello, SEOs. My name is Jeff Atkinson, CEO of Huggaby. And this week, we're going to discuss optimizing digital content strategy with UX, SEO, and data metrics. Joining me is Shay Bordeaux, who is a senior manager of SEO at Vivint Smart Home, which delivers an integrated smart home system with in-home consultation, professional installation, and support delivered by its smart home pros, as well as 24-7 customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 2 million customers throughout the U.S. and Canada. Yesterday, Shea and I talked about UX and SEO's impact on optimizing strategy, and today we're going to continue the conversation by determining what metrics to track.
Okay, here's my conversation with Shea Bordeaux, Senior Manager of SEO at Vivint Smart Home. Shea, I'm really excited to get into this topic with you because I think you have deeper insights than most companies even have access to when it comes to what metrics to track. When you think about what metrics to track in SEO, the mind sort of first goes to how many keywords do you rank for? How many clicks a month are you getting? What's your average ranking? Where are the keywords ranking and what positions? how much revenue is coming. But I know for a fact that Vivid takes this to a whole nother level. Now, a lot of those metrics, you can't really drive any action from them. You're just like looking at them and you're like, great, okay, we're down, we're up, we're doing better, we're not doing well.
Whereas some of the metrics that you look at are actually actionable metrics. meaning you can take action and improve what's happening and actually impact those metrics that are those success metrics. So we'd love for you to kind of get into how you think about those metrics that are important
Yeah. So yeah, this is the exciting one for me. And I'd love the opportunity to talk about it with you because this is definitely your wheelhouse with the technical side of things. And yeah, so from a crawling perspective, and we all know the things, I guess I'll start there. We all know from a technical side of things of how that funnel works, right? Starts with the crawl, rendering, and then index. And It's those essential areas that obviously reflect everything you just mentioned as far as the keywords, the traffic, and everything.
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