Jeff Atkinson

speaker
158 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Jeff Atkinson’s voice in public audio — every appearance, attributed to the second.

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There's other factors that are involved, like design, UI, UX, call to action, how you write, tone of voice, all these sorts of things.
And I think that's kind of what we're going to dive into today, as well as some data metrics and other things.
So when you think of UX and SEO's impact on optimization strategy.
What are your the top things that come to mind aro around this topic and and and what you've learned so far?
Yeah, that's a really good point.
Um, the new E for experience has become so important.
And what I've found and I I think you're right, like
A lot of people and a lot of our customers will say, you know, design and UX is at odds with SEO.
And I just don't agree with that.
I find that good SEO is good design and good design is also good SEO.
Um, because if you have these components like the comparison charts of you versus competitors.
That are really good for users, they're gonna get linked to.
And that's can you're gonna get an inbound link.
So a great user experience results in inbound links, which is gonna result in better rankings.
Um the same thing is true for if you design a site well for SEO and you call things what they're supposed to be called, the user experience usually gets better.
And we tested this a ton at Overstock where designers would say this SEO page is, you know, it it's not going to convert well because it's it's built for SEO.
The SEO
built design always was the highest conversion rate design because it was just giving people what they wanted.
What are some of the components that you recommend?
I know in your space, so components are I would I would
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