UX + SEO's impact on optimization strategy
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
20 min
3 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Bridgetoll, California, customer service number.
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How long before a wedding should I set down the video? How many games are in the first series of the first time? Use IMAP to check email on other email clients. Identify fonts from where to find out recent trades on the case. Welcome
to the Voices of Search Podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Benjamin Shapiro. Welcome to the Voices of Search podcast.
My name is Benjamin Shapiro, and I'm the executive producer of this podcast. And today we've got a special technical SEO episode for you, which is going to be hosted by Jeff Atkinson, who's the founder and CEO of Huckabi. Huckabai is a technical SEO platform that automates the process of improving search results to drive more organic traffic and make your website faster. Jeff is a brilliant SEO, and I'm thrilled to invite him to take the mic and share his technical knowledge with you. All right, here is a technical SEO episode of the Voices of Search podcast, guest hosted by Jeff Atkinson, the CEO and founder of Huckabai.
Hello, SEOs. My name is Jeff Atkinson, CEO of Hugaby, and this week we're going to discuss optimizing digital content strategy with UX, SEO, and data metrics. Joining me is Shay Bordeaux. Who is a senior manager of SEO at Vivent Smart Home, which delivers an integrated Smart Home system with in-home consultation, professional installation, and support delivered by its Smart Home Pros, as well as twenty-four-seven customer care and monitoring. Dedicated to redefining the home experience with intelligent products and services, Vivent serves more than two million customers throughout the US and Canada. Today, Shay and I are going to discuss UX and SEO's impact on optimization strategy. Okay, here's my conversation with Shay Bordeaux, the senior manager of SEO at Vivent Smart Home.
Shay, welcome to the podcast, my friend.
Yeah, thanks for having me. It's a pleasure to be joining you.
So, full disclosure, Shay and I are friends. We've known each other for quite some time. He lives here in Utah. I live in Park City. Vivin is a customer of Huckabies and a great partner. It's great to have you on. You know, this has been sort of a long time coming. Um, you're one of the smartest SEOs that I've had the pleasure of interacting with. So Uh your name definitely came up when I was looking for guests and I'm glad that we're finally making it happen, man. This is fun.
Well, I am I'm humbled and um I I appreciate such such great compliments and um and I I feel the the same about you. Um I mean from the first time we met. Um just talking to you, I I could definitely tell right away you knew your stuff and Um, I think really what excited me is just like how advanced you were in the technical SEO space. Cause we know there's all different areas, obviously, of SEO.
What is the overall focus of the UX and SEO optimization strategy discussion?
And technical being one of the areas that I um I've put a lot of, you know, of my work and a lot of my time and attention into. And yeah, just talking shop with you, I could tell right away, like, yeah, this guy is definitely the top of his game in in technical SEO.
Well, I appreciate that. Well, we're gonna get off of technical SEO today and talk a little bit more in your direct wheelhouse. For those that don't know, Viven is a massive company here in Utah.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–3:41
2
What is the overall focus of the UX and SEO optimization strategy discussion?
3:41–9:59
3
How does Shae Bourdeaux describe the shift from keyword‑stuffed content to user‑centric SEO?
9:59–14:24
4
What challenges arise when coordinating SEO with in‑house design, UX, and CRO teams?
14:24–19:07
5
Which specific UX components (e.g., comparison charts, pros/cons lists) boost both rankings and conversions?
19:07–20:23