Jeff Krasno

you know, food systems is to also think that to embrace people that think that like climate change is a hoax or something. So this is the problem.

Yeah.

Yeah.

Yeah.

I'm in, I get it.

I'm in, I get it.

I'm in, I get it.

I believed that for years. Fat makes you fat and sugar is good for you. All these things.

I believed that for years. Fat makes you fat and sugar is good for you. All these things.

I believed that for years. Fat makes you fat and sugar is good for you. All these things.

Yeah. Right. Or that.

Yeah. Right. Or that.

Yeah. Right. Or that.

stress protocols that I actually walked backwards into is very related to this. So obviously I was very focused early on around like physiological stress protocols, many of which we've talked about, fasting, cold therapy, heat therapy, resistance training, light therapy, et cetera. The most difficult stressor, self-imposed stressor was actually psychosocial for me.

stress protocols that I actually walked backwards into is very related to this. So obviously I was very focused early on around like physiological stress protocols, many of which we've talked about, fasting, cold therapy, heat therapy, resistance training, light therapy, et cetera. The most difficult stressor, self-imposed stressor was actually psychosocial for me.

stress protocols that I actually walked backwards into is very related to this. So obviously I was very focused early on around like physiological stress protocols, many of which we've talked about, fasting, cold therapy, heat therapy, resistance training, light therapy, et cetera. The most difficult stressor, self-imposed stressor was actually psychosocial for me.

So I'll just set a little bit of context. And this relates to leaning in to stressful conversations. So at the beginning of 2020, or in March, when we were kind of anchoring into poor lockdown, Jake, who's my co-founder at Commune, he's like, Jeff, you should really write a weekly newsletter. It's like people are feeling very frightened right now. They're very alone.

So I'll just set a little bit of context. And this relates to leaning in to stressful conversations. So at the beginning of 2020, or in March, when we were kind of anchoring into poor lockdown, Jake, who's my co-founder at Commune, he's like, Jeff, you should really write a weekly newsletter. It's like people are feeling very frightened right now. They're very alone.

So I'll just set a little bit of context. And this relates to leaning in to stressful conversations. So at the beginning of 2020, or in March, when we were kind of anchoring into poor lockdown, Jake, who's my co-founder at Commune, he's like, Jeff, you should really write a weekly newsletter. It's like people are feeling very frightened right now. They're very alone.

And they would really benefit from, you know, having something that was rigorously researched every week, but just also like just little buoys of hope, you know, to navigate the choppy waters of COVID. So naively, I agreed to do this. And it was a pretty big email list at that juncture, probably about 1.2 million people. And I was writing an article every Sunday.