Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
He took the skeleton racers and said like, right, go off and figure out a way we can beat them off the start.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
And then came up with this new technique.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
And if you watch now, um, what at the time happened was everyone was doing the skeleton with two hands.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
Like you put your two hands on the slide, you run behind it and then you jump.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
The Canadians, I guess, were the first ones to come up with the idea of holding with one hand, running alongside so your other hand can be pumping.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
If you're running, you have your arms move, and then jumping on the sled, sliding over and jumping on the sled.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
They were the first ones to develop that, and they started winning all these races, and then everyone else basically followed suit.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
To me, that's a great example of...
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
Yes, they might have more money.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
They might have more, you know, R&D and reminding, but like saying, all right, how can we figure, think outside the box, quote unquote, think out a way to do this better.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
And like that turned out it worked.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
And then, you know, eventually the Americans and everyone caught on and they didn't get that advantage.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
But again, it's just, to me, it's coming back to this.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
If we just change our mindset rather than saying, oh, we don't have as much money.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
We need more funding.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
We need more R&D just saying, all right, can we completely look at this?
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
And is there a way to do it differently?
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
That was interesting.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
in front of our noses all the time that we just missed.
Insights Unlocked
How great product teams use customer insights differently with Jeff Lash
Yeah.