Jeff Reine

speaker
618 appearances 3 recordings 1 series first heard Mar 2026 last heard 20 Mar

Jeff Reine’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
3 · Mar OctJan 26AprJulnow

Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.

Appearances

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Which again in some gets you back to the audience.
Now, I will say that
We're perfectly r rational humans.
We know not everyone is moving to AI, you know, prompted search immediately tomorrow.
Right.
Um, but it's happening.
It's taking on more volume and it has to be looked at very, very carefully in the overall mix.
Um, it's not the same as running a television campaign.
It's not the same as running a display campaign.
It's not the same as doing your search campaign.
It's its own channel.
Um and it it's gonna have slightly different practices.
Yeah here look Jordan
I'm not a search guy.
I haven't been doing SEO and SEM for the past umpteen years.
I've done all sorts of things and I've I've interacted very closely with the search world.
But I have a little bit of a beginner's mindset here.
And uh my my colleagues are l are a little bit more steeped in in this industry than than I am.
But my beginner's mindset goes back to first principles.
And that's how we're trying to orient everything machines and the everything cash is if we go back to first principles and we think this is gonna be a multi party system.
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