Jeff Reine

speaker

618 appearances 3 recordings 1 series first heard Mar 2026 last heard 20 Mar

Jeff Reine’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How LLMs Are Rewriting the B2B Discovery Journey · 17 Mar 2026 podcast

If we think personalization is sort of baked into the idea of having an assistant.

If we think that the learning mechanism is content and asking questions and giving answers and

Then how do we reorient our publishing mechanism from here?

If if we know they can't read JS, if if we know they're hungry for more content.

Okay, well what do we build?

So it was a little bit of um

Of a beginner's mindset because frankly I'm a little bit of a beginner.

Um and uh it's been r it's been really fun.

It's been really exciting these these last uh call it six months as we've been on this journey.

Uh and

You know, this is gonna be another decade.

Uh that w that I think we're in.

There's no no rest for the wicked, they say.

Yeah, and when we think just

This is and some of this gets a little philosophical, but when you think about the con the context of receiving this answer, it comes to you as a chat.

The y we we have been trained I used to work at Skype many, many moons ago.

And but for years now we have gotten used to what the text messaging format looks like and how we behave in a text messaging format.

When you prompt you're expecting an answer, you receive that answer, you consume it.

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