Jeff Reine
speaker
618 appearances
3 recordings
1 series
first heard Mar 2026
last heard 20 Mar
Jeff Reine’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.
Appearances
That's extremely different than any level of personalization that we could get to.
uh on the open web as a casual browser.
Um and again, this can be true in a personal way.
If you're looking for a mountain bike, perhaps you and your chat bot have uh already had conversations about what it means for you to have a bicycle and what it w the kinds of trails you like.
Um so we we think this journey is gonna get ever more personal and that uh ironically it took a third party, it takes a third party to really do the personalization instead of just buyer and seller.
It's now there's this intermediary who can help truly personalize it.
Yeah, look, I mean as much as you can get out of one what used to be one keyword, then we inched up to whatever 1.1 average keywords.
I don't know what it is now.
Yeah, the slow growth of keywords.
But we were measuring it in in tenths of a keyword, right?
And I I have I don't know about you, but I've never really typed in a tenth of a keyword.
Um, which means the vast majority of people were typing one word, you know, brand searches.
I used to work at Coca-Cola, like, come on, it it was usually Coke.
Um exactly.
But at the end of the day, th we're moving now from that being the prompt to this one word and Google having some knowledge of who we are.
Two
sometimes a a paragraph to to two paragraphs to if-then statements being given uh to these bots and them having memory and knowledge of us and because of that we just are able to dive right into the buyer's journey at a level that which we we dreamed of we've dreamed of for 20 years and the best practitioners of account-based marketing
uh are approaching it, but this is a much wider, much broader move.
Um and we think it changes the way
brands and businesses need to think about what they're publishing and how they're publishing it and how deep they're publishing uh so that the answers can be as as custom as as the user really wants it to be.
Showing 121–140 of 618 · page 7 of 31
← Previous
Next →