Jeff Reine
speaker
618 appearances
3 recordings
1 series
first heard Mar 2026
last heard 20 Mar
Jeff Reine’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.
Appearances
Yeah, it's a it's a great question.
And it we th we think that there's really a few parts of this stack and this is going to evolve.
Heck, this is so fast moving it'll evolve b before the end of this podcast, right?
Yesterday Microsoft makes an announcement right now that something is happening.
But we we think there's several layers that you need in your answer engine optimization, AEO or otherwise called GEO um toolbox.
You need to monitor.
And you need to be constantly and consistently monitoring.
There are many ways to do that.
We work with a company called Gumshoe, we work with another one called Otterly, but there's Profound and there's Scrunch and there's there's dozens really in different methodologies.
Because you need to know how you exist right now in in the eye and the mind of these LLMs.
Are you showing up?
And you need to do this regularly because this is a bit of a quantum product quantum problem instead of a a um
You know, uh
physical problem.
It i it it right there's probabilities involved here.
The probability of you showing up even under the same prompt are not always the same.
So you need to keep measuring.
But that's not enough.
You you need to understand how your content is being published to the world.
How is it look to an LLM search box?
Showing 141–160 of 618 · page 8 of 31
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