Jen Abel

speaker
2,017 appearances 2 recordings 1 series first heard Nov 2024 last heard 23 Aug

Jen Abel’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

Appearances

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And now you're learning from someone that is not near the budget or the executive discussions.
Right, which is super risky because now you're learning about user value, not executive value.
And a hundred thousand dollar deal needs a executive sponsor to sign off on it, to allocate the budget.
And this is why you need to start at these this these two layers only.
Correct.
Cause then for an executive to bring something in and be the sponsor and like share this and disseminate this down their down the down their command.
They they need to stand behind something beyond, hey, we're gonna make we're gonna r alleviate
you know, the num the time it takes to do X activity.
That's not big enough.
They want like they're like a founder too of their own business unit.
Like you gotta sell the vision.
And what are these people gonna how are they gonna get to the next stage?
Um, whether with their influence, get more budget, get more people, um
However they they wanted to find that.
That's correct.
And then and then because you're only one step removed.
They'll usually loop in that next person and or you can say
The founder could say, Hey, I'm gonna loop in my so and so colleague.
Who on your team should we also include?
Or the uh an enterprise executive could say, Hey, I'm gonna bring in my founder.
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