Jennifer Sey
👤 Speaker
1197
total appearances
Appearances Over Time
Podcast Appearances
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Nobody wanted it.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Hawkgirls and Jeans sell product.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
We buy the aspiration.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
I don't want to see myself.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
I want to see someone that's better looking than me.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
I think I might look almost a little bit closer to that than I do right now.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
So I thought it was great.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
And the best part of it, I thought, was they didn't back down.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
A few years ago, they would have apologized.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
It shot up in the beginning.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
At first, it shot up.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Then it came down a little because there was so much noise, and the media was...
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
pretending like this was some sort of Nazi-inspired.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Yeah, eugenics ad.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
And it came down a little bit, and then it shot back up.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
It's way back up.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Yeah, it's up about 15%.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Yeah, pretty significant.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Absolutely.
Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
And they didn't apologize.