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Appearances Over Time

Podcast Appearances

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I think that's the thing is it's a new day.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They got all this criticism.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

The mainstream media was writing headlines like Nazi eugenics campaign and they just did it more.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

That was the best part is they didn't apologize.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

No one bent a knee.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Sidney Sweeney didn't bend a knee.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

The president of American Eagle didn't.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They just made bigger billboards.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I think it's awesome.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

To just say what you think and also to say this totally normal thing.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I mean, there is nothing that special about the ad.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

It's the context they launched it in.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

It's a hot girl in jeans.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

That was every single ad in the 80s and 90s for jeans.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I've made hundreds of them when I was at Levi's in the 90s and early 2000s.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

It's pretty stock and trade.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

But in the world today, when Calvin Klein runs ads with non-binary, hairy-chested men...

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

overweight and that that's what's pushed on us this feels like a revelation it feels like an act of rebellion and it was in some sense and people loved it yeah shout out to American Eagle man who would have thought who would have thought they would be the ones to stand up you know I think though they're based in Pittsburgh hmm is that pretty liberal or no I think it's a little bit insulated from you know Madison Avenue okay they probably talk to regular people sometimes

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Yeah.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Yeah.