Jennifer Sey
👤 SpeakerAppearances Over Time
Podcast Appearances
Not that you should have to talk to regular people to know that pretty girls sell jeans.
Yeah.
It's pretty obvious.
Cracker Barrel.
100%.
I mean, the executive, they're often quite disconnected from the products they're selling.
And often, I'm a big believer that the old phrase in advertising is you have to eat the dog food.
I am a big believer that if you're selling – I mean, I wouldn't eat dog food.
You know what I mean.
I would give my dog the dog food I worked on.
Right.
I wear our product every day.
I wore Levi's every day, head to toe, for 23 years.
You have to love the product.
You have to know the consumer.
If you're not going to love it and you're not going to wear it, how can you convince other people to?
And I think a lot of these executives –
Yeah.
They're very disconnected with the customer and the product.
Yeah, exactly.