Jennifer Wahl

I feel like people try to put themselves like they think they're bigger than they are.

And that's how those, those are the salons that have failed.

I've noticed in the, in where we live, it's girls just go, go, go.

And I'm like, you have to build that repertoire with your clients.

And I, yeah.

And I've always tried to keep my prices, you know, very affordable for anybody that could come in.

But I feel like so many girls see money, money, money, and they'd rather see three clients and overcharge them.

That's a good point.

A lot of the girls, when they're newer, they think like, oh, Jen has a salon and it's pretty and it's pink and it's fun.

She's so busy and she's so big.

What they don't see is me.

um i've done everything myself behind exactly and they don't realize that i've been on google to 4 a.m all night making my keywords and doing all my searches and these girls open up a thing and all they have is instagram and i'm like that's cool that'll get you so far but yeah and if you don't have a google page or you don't have a website or you don't have any youtube or any anything exactly reviews i take very seriously if i've ever had a bad review i

I fix it within seconds.

You know, I reach out to that customer and figure out what the issue is.

And I feel like so many girls are just, like they say, they see money, money, money, and they don't focus on that client.

You have to have that relationship with them.

local businesses but they have to realize if they don't have a marketing plan how are you going to get hundreds of customers to leave the reviews and to fill it and cover your overheads and all of those things yep and i tell all my girls that like do lashes like you're doing your sister's lashes for her wedding because you never know who that person knows you don't know who that person is you don't know who they're going to talk to when they leave here you don't know they're going to go home and their sister does do lashes and they're going to check your work

so you always have and it's a referral business a lot of the time right you're walking billboard yeah yeah exactly and i always tell the girls that when i one of the things when i first started i never made a website in my life and i was like whatever i'll figure it out like i've done everything myself so watched a few youtube videos figured it out i made myself a website made myself some cards and the way i branded myself at the very beginning was because you got to get your word out there right but there wasn't

There wasn't like a lot of social media really.

It was pretty new.