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Jenny Melia

👤 Speaker
59 total appearances

Appearances Over Time

Podcast Appearances

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And as you know, the changes... The US?

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

Oh, sorry, into the US.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

Sorry, Joe.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And the changes that took place this year very much impacted on the companies that were selling tangible products into the US themselves.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

So that's about 450 of our client companies.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

So in response to supporting our companies to deal with those challenges, well, first of all, we set up a dedicated tariff response team and introduced two new market diversification supports last year, last month.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And essentially what those supports are doing, they're helping the companies or the smaller support helps the companies to actually assess the impact

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

of the tariffs on their business and be able to plan around the associated remediation measures that are needed.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And then the second support, a bigger support funding of up to 150,000.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

What that will do then is support the companies to actually do the work around

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

You know, bringing a new product into market or bringing their existing products, bringing their existing products into new markets.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

I think one of the big things in terms of the tariffs is that that, you know, was difficult for companies in the beginning was when we didn't have certainty and uncertainty.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

Well, we have certainty now in terms of the 15% tariff.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And even in light of what I would call the fresh conversation last week around pharmaceuticals.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

It spooked a lot of people.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

But at the end of the day, there was a very clear message sent out very early to say, no, the 15% tariff still holds here for the EU.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

And look, Joe, what I would always say, I'm in Enterprise Ireland now 29 years ago.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

I have never seen disruption that didn't bring opportunities with it.

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

So as well as holding on to everything we have in market, we will be out with our companies and with our 42 international offices looking for those opportunities, hustling, making sure that we're getting our companies in front of the right people in market, because we know as soon as we get them into those rooms,

Breakfast Business with Joe Lynam
Enterprise Ireland’s International markets week

They have the innovative solutions.