Jessica Wynn

Australia's prescription model keeps vaping numbers very low.

It's under 2% of their teens that vape.

And when New Zealand banned most flavored vapes, their youth vaping rates dropped over 25% in two years.

So the playbook works.

Plain packaging, flavor restrictions, age verification, marketing bans.

You know, when you actually enforce these measures, fewer people will vape.

It's not rocket science.

It's just regulation.

And America has huge loopholes.

We have weak enforcement and constant new products that know how to skirt any new regulation.

Yeah, well, it's an enforcement gap.

You know, the FDA doesn't have the resources to keep up and companies launch new flavors and designs faster than regulators can respond.

Pretty much sums up the marketing machine in a nutshell, though.

And meanwhile, the numbers tell their own story.

In 2023, about six and a half percent of U.S.

adults vaped.

Among 21 to 24 year olds, it was over 15 percent.

And among high schoolers, youths

seemed to decline in 2024 to about 6%, but that's still more than 800,000 children vaping.

Gross.