Jim Marous

speaker
5,037 appearances 35 recordings 1 series first heard May 2026 last heard 12 Aug

Jim Marous’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
14 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 35 in all, peaking in Jul 2026 with 14.

Appearances

newest first · ▶ plays the moment
MIT lays out four conditions for democratization of data. voice-verified
access, skills, motivation, and guidance. voice-verified
Banks spend most of their energy on the first two, buying platforms and training people to use it. voice-verified
The customer outcome depends more on the last two, whether acting on the insight is part of the job and how far the employee is allowed to go. voice-verified
In MIT's cross-industry survey, organizations with clear guides reported more than four times the revenue contribution from their data work. voice-verified
That's an association rather than a promise of results. voice-verified
But you can't buy guidance in a platform. voice-verified
Leaders define it and managers reinforce it. voice-verified
I discussed the power of putting insights on an action plan into the hands of a branch employee in my previous Banking Insights video about Fifth Third and the way they're given insights to do their job at reaching out to customers on an ongoing basis. voice-verified
I've seen distributed insights work at community banks and credit unions as well. voice-verified
No matter the size of the organization, sharing insights has to live inside the business, and middle managers must decide whether it becomes part of the designed work. voice-verified
Turning data into a usable insight for specific employees at the right moment used to require an analyst sitting next to every one of them. voice-verified
and nobody could ever staff for that. voice-verified
There's a large part of why this stayed impractical at scale, but AI has changed all of that. voice-verified
The signal that a campaign is landing on customers who already complained about that same product reaches the marketing director while the campaign is still running instead of in a postmortem. voice-verified
AI shortens the timing gap, but it can't create the authority to act, and it can't decide who owns the outcome. voice-verified
So what are your next action steps? voice-verified
Don't start with an enterprise data democratization program. voice-verified
Start with one employee, one decision, and one moment. voice-verified
First, take a contact center rep about to answer a call from a customer who has already called twice about the same problem. voice-verified
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