Jodie Hayward

Yeah.

And you like, you've lived that experience now.

And that lived experience is then going to go on and have such a bigger impact.

You know, it's not just about the story angle that you can tell, but it's the impact you're going to have by telling your story in a way that, look, I went through this.

I come out the other side.

You can do it too.

And also...

again, I might piss people off.

You might disagree with me here, but when people are coming from the angle of, I want this because it's going to give me X rather than showing up to serve and showing up to impact, that's always, that's,

It's self-absorbed.

Like, do you know what I mean?

It's just for you.

When you show up to serve, you will find success finds you very much quicker than it would when you're going, what's my ROI on this?

Who am I going to reach?

Blah, blah, blah.

Obviously, there's a strategic lens to everything, of course.

But when you show up to something like this, you have to show up to serve.

You know, and whether I'm serving in, I don't know, a magazine you'd find in a shop corner or Forbes magazine, the impact I'm still having is, you know, it's about that impact.

I could impact 12 people in the corner shop and nine people in Harrods where my magazine is now.

Do you know what I mean?