Joe McCarthy

Maybe you want a group community.

Maybe you want one-on-one.

Maybe you don't want to talk to anybody.

You just want to sell a course and be more passive about it.

It's really up to you.

That's what I would say.

Like, sorry for the long answer, but that's definitely what I would say is the gist of a solid offer.

I love it.

Love it.

All right.

I'm going to ask you this question.

I'm asking this for a friend of mine.

Zero following, right?

Not even really on social media.

Zero leads, but an amazing product.

What's the first piece of advice you'd give that person?

I mean, assuming they already know who their target audience is, they've already done that foundational work, I would just start creating content geared towards those people.

So for instance, you want to create value-based content based on the outcomes they're trying to achieve, maybe the pain that they're currently going through or goals they're trying to accomplish.

And then I would try to do your best to position yourself as the go-to expert in that field.

So obviously with that would come just giving them overwhelming amounts of value on the