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Joe McCarthy

👤 Speaker
518 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So every other week we would hop on

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

individually just go over any customizable support that you need.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Second thing is you get those modules that I built out.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Like I mentioned, you get the video content, the course material, worksheets, workbooks, action items, and there's that group portion on Slack as well.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So like Sean's in there, a lot of my other clients that are

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

crushing it are in that group.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

And we do weekly group Q&A calls every single Thursday.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So you can hop in there, ask me questions.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

And typically, like I mentioned, with the process, the first thing we'd want to build out over that 12 weeks would be the offer.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So getting crystal clear on

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

The deliverables, timeframes, price points, like also just what are we charging?

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

That's one thing I didn't really mention.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

And good offers need to charge the right price.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So many people, they undercharge and they way overdo it on the deliverables.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Like I used to have way more calls and I was like, okay, people are not taking the one-on-one calls because I'm giving them like 10.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

They usually take six.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

And I'm overwhelmed, so it's not as scalable.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So I show my clients from the get-go, let's create an offer that's scalable, makes us good amount of money, but also has our customer success and client success in mind as well.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So obviously dialing the price points and just getting crystal clear on that.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Then once we have the offer, moving to social media, like I mentioned on the front end, it's going to be like the aesthetics, the bio, pinned posts, highlights, making sure everything is in check there, and then really nailing the messaging in the content.