Joe Natoli

speaker

494 appearances 5 recordings 1 series first heard Jun 2026 last heard 4 Aug

Joe Natoli’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jul 2026 with 2.

Appearances

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MAKING UX WORK: The Joe Natoli Podcast · You Can't Reason People Out of Their Fear. · 4 Aug 2026 podcast

It's a signal that someone's scared of something, of change, of being wrong, of being left out, whatever it is.

And at the same time, you have to lower the stakes for people.

People resist the most when the stakes for them personally feel high, right?

So invite more conversation earlier.

Frame things as experiments.

Say, well, let's test this.

Instead of saying, I think this is a better solution.

Part of what happens when you do that is you're building psychological safety.

You're making it safe to speak up.

More importantly, you're making it safe to be wrong, right?

You're making it safe to not know.

Get in the habit of praising curiosity.

Normalize iteration.

Laugh at your own missteps.

You know, make everything about shared goals.

When fear kicks in, people go into self-protection mode, right?

They curl up, their armor comes up, they're like, ugh.

Reframe the conversation around everybody's shared success, right?

User customer outcomes, business impact, whatever it is, but pick an objective third party outcome that has nothing to do with the emotional stake of anybody in the room.

This is a long game, okay?

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