Joe Natoli

speaker

494 appearances 5 recordings 1 series first heard Jun 2026 last heard 4 Aug

Joe Natoli’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jul 2026 with 2.

Appearances

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MAKING UX WORK: The Joe Natoli Podcast · You Can't Reason People Out of Their Fear. · 4 Aug 2026 podcast

Some fear is not ever going to go away, you know, with one meeting, one conversation.

You got to keep showing up.

You got to keep listening.

You got to keep being steady and human and kind and compassionate, right?

You got to keep inviting people in.

Now, some of you may very well be thinking to yourselves, you know, look, Joe, it's not my job to manage other people's emotions.

And you're right.

It shouldn't be.

You're not wrong about that.

Shouldn't be your responsibility.

The fact remains that if you want your work to succeed, if you want your ideas to live, it is your job to understand the emotional terrain that you're working in.

Because good design and good UX challenges assumptions, okay?

Good design and good UX brings change.

And because of both of those things, good design and good UX makes people uncomfortable.

That is a fact.

You do something that makes other people uncomfortable.

So the better you get at navigating fear, yours and theirs, by the way, the more impact you're going to have.

Here's what I want you to take away from all this.

People are not ignoring your logic.

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