Joe Natoli

speaker

494 appearances 5 recordings 1 series first heard Jun 2026 last heard 4 Aug

Joe Natoli’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jul 2026 with 2.

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MAKING UX WORK: The Joe Natoli Podcast · Being Good Isn't Enough. · 21 Jul 2026 podcast

When I was really early in my career, okay, I I kept thinking if if I just make the best design, they'll see, they'll understand, they'll get it, they'll change.

I really thought

That quality was the whole game.

And in my first internship, for example, I mean, these ad guys that I was around all the time, that was their whole thing.

They're like, oh, good work wins the day.

Good work wins the day.

So I really thought that was it, right?

If if you have quality, people will see it.

People will stand up and and recognize it.

And

Then I watched mediocre work get approved while better work got buried.

I watched louder voices get buy in while smarter ideas were completely ignored and unrecognized.

I watch people with a hell of a lot less skill, but a hell of a lot more confidence run the room.

And that pissed me off.

Until I realize something.

I wasn't being undervalued because the work was bad.

I was being ignored because I wasn't playing the right game.

What do I mean by that?

Well, there are two games that are happening in any design and UX job.

Okay.

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