Joe Polish

speaker

74 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Joe Polish’s voice in public audio — every appearance, attributed to the second.

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The Home Service Expert Podcast · Achieving 500% Productivity Through Flow States · 10 Jan 2025 podcast

Well, let me say something to this, because I mean, it could be semantics. It could be, you know, I would look at it as we're always if we are growing and succeeding or bigger opportunities come along the way that you have to triage stuff, whatever you renegotiate.

I'm curious to hear your take on the terminology of breaking your word because you don't want your brain to be like, I don't keep my word.

Re-strategize.

You're trying to free yourself up if you've overcommitted the shit out of yourself. And I think we're notorious for our eyes for opportunity are bigger than our ability to live.

Better to be prolific than it is to be perfect. I mean, there's many different

Yeah, exactly. You know what I mean? Yeah. No, I mean, I think this is a really important point, especially because I know we're coming to an end here shortly. So for people listening, we are. Are you just we're going to be here all day.

No, I know he needs to go. I know he's got to go to San Diego. I love this. I'm politely looking out for Tommy at the moment. But now that we brought it up publicly, we'll just keep going with it. Now, so getting started, there's always, you know, the man in the arena, Theodore Roosevelt.

If you've never read Man in the Arena, just type in Man in the Arena online, read the thing by Theodore Roosevelt. I mean, that's what makes the difference. I mean, we're, and when it comes to ethic, let's talk about the book because I am, the term enthusiasm covers many deficiencies is something that my friend Dave Kekich said. So being in a flow state, you're going to be happier.

You're going to be more enthusiastic. You're going to be more connected. When it comes to say no, you can say no without being an asshole. You can use some evaluation of like, you know, what's the short term and long term. You definitely want to protect yourself. You want to keep the word to yourself. All that is critically important.

And marketing, like for instance, with your book, hype used ethically, if you want to use the word hype, which normally has a negative connotation, hype used ethically is massive enthusiasm for what you're selling. Hype used unethically is lying, bullshitting, misleading, exaggerating things that simply aren't true.

And I literally revolt against bad marketers that are misleading people because I think cruel optimism, I can't remember the woman's name who coined that term, cruel optimism where you're promising to bring the people in false hope. False hope is terrible. It hurts people. Right.

And so with abundance, my job with helping to put that book on New York times with Peter, your book was to basically look at all of the parts of it and influence people in the things that were significant. Like think of people because Tommy is,

not only spends a tremendous amount on marketing, but he's trying to not only help build a better home service professional and help his clients, but he's also wanting to show them how to package themselves to get people to be attracted to you, to do business with you, not just clients for home service, but hiring technicians and building the right culture.

So like for 20 years, I got all this resistance when I would talk about selling and marketing because people have all had bad negative experiences with marketing. You know, people love to be sold. They hate to be pressured or people that are lying to them. So I say it today, like think of selling is influence. Think of marketing as storytelling.

If you're more influential, you're going to do a better job with anything. Doesn't need to be even money involved. It could be with your kids. It could be with yourself. And think of marketing as storytelling. You know, tell a story that enrolls people, not something that bores the shit out of them. And I think we wake up every day and do a sales job to ourselves.

If you're going to do the hardest thing in the morning, you have to do a bit of a sales job. You have to influence yourself. And you've learned why that is so important.

He's basing this on some type of research. I don't know what you want it to be. Because I've heard the ideal time is like 18 minutes. But at what temperature?

Yeah, it was, I think it was done in Sweden. Sweden or Switzerland or where the hell?

So what were we talking about? Right. Prior to like, no, no, like 10 favorite feelings. You said laughing with your best friend. And now that's, that's something to do. And that's not per se. Well, are you saying write down the things you like, the feelings of joy or like, whatever.

Yeah, and everything you say yes to, like we talked earlier, everything you say yes to, you say no to something else. Exactly. If you say yes to this interview right now, we're saying no to everything else we could do during that time. And Tommy has to make that decision every day. You have to do it.

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