John Dwyer

speaker

1,014 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

John Dwyer’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights · McDonald's and KFC Do This Instead of Price Wars | Direct Response Marketing | John Dwyer · 26 Jun 2026 podcast

And they have to be dickheads to have a bright yellow table and red chairs in a cafe for God's sake.

Now what that does is that it gets a little bit of humor and it will get lots of plays, and all of a sudden then people follow you and of course think that you've got hopefully half a clue when it comes to marketing.

And I always

say again it's a sampling exercise and that is is that if I'm on social media doing that sort of stuff.

I look don't get me wrong, I I'm not on there as often as Gary V.

I don't think anyone could be on there as often as Gary V, but I'm on there enough to get the word out that this guy thinks differently.

I mean people will pay more to people with an X factor than people who are just doing the same thing as the competitor across the road.

So I know what your X factor is and you know it's the quality of your guests.

And it's the way that you've you know put your whole program together and I have a particular X factor which is hard to duplicate.

So therefore if you can demonstrate that if you can demonstrate that then people will knock on your door.

Yeah, uh before and afters is important.

You'll notice that a lot of the T V programs in the last ten or fifteen years are the the makeover programs.

So therefore whether it be fat people turning thin or whether it be the crummy, awful house with the awful backyard all of a sudden having a makeover, it's it's very, very powerful marketing.

It's before and after.

And so therefore anyone who is looking uh, you know, don't worry too much whether you've had Seinfeld or Michael Jordan doing ads with you.

But that's great and

It's a bonus if that ever happens, but it doesn't happen too often to most of us.

Make sure that what you're doing is keeping a chronicle of all of your before and after stories.

Now at the moment, if there's only five or six or seven or ten of them, then that's fine.

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