John Dwyer
speaker
1,014 appearances
1 recordings
1 series
first heard Jun 2026
last heard 26 Jun
John Dwyer’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
because of timing i is fuel discounts.
And so when w I saw these artificial wale factors
really positively affecting uh turnover, I thought, look, there might be a career path in this.
And really it's the opposite from price discounting.
So the whole idea of direct response marketing is to give people a happy meal toy.
And uh I'm the father of six children.
They're all growing up and left home.
Uh, when we had six under twelve, we gave McDonald's, I think every year, about seven billion dollars and they never ate the hamburger.
The kids just wanted the happy meal because of the toy.
And of course, uh any parent or grandparent who's listening to this would probably know that McDonald's had been doing that for about forty years, and that means for forty years they've been taking our eyes off the price.
The whole idea of that is to use pestipown.
to take your eyes off the price.
And uh that's what a Happy Meal Toy does.
And so I always say to businesses, look, it doesn't matter whether you are, you know, a a big business or whether you're a small business, start thinking direct response marketing, not marketing.
Think about things that have actually going to have a direct response where you advertise it today and you put money in the bank tomorrow.
Direct response marketing.
You p Yeah.
Look, it it's easy.
That's why most people do it.
They do it for two reasons.
Showing 41–60 of 1,014 · page 3 of 51
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