John Lee Dumas

And the story behind it, Nathan, is really one of 1,200 interviews that I've now done.

And people reaching out to me, Fire Nation specifically saying, John, what is the magic bullet?

What does Nathan do that's his secret sauce to success and your other 1,199 guests?

And I...

we're kind of getting a little frustrated because my answer was always, well, Nathan is like the hardest worker I know, as well as all the guests that I've had on EO Fire.

They are just hard workers.

So how about that?

How about you try working hard?

But that always kind of frustrated people and it wasn't the answer they wanted.

But I did then step back another step, give myself a little bit of space.

And I said, people like Nathan and other alumni of EO Fire, they do have one commonality.

They know how to set and accomplish goals.

period.

And the portion of Fire Nation, love you all, that do not know how to set and accomplish goals are struggling.

And I wanted to create something that was going to fix that.

I have very premium, high-level podcasting and webinar courses that it's just not for everybody.

Not everybody wants to podcast or do webinars, but I can tell you that I know that everybody needs and should want

to set and accomplish goals the right way.

And I knew that I could create this in a month, Nathan, as far as like a fillable PDF and just get it out there and have people put into a folder they never looked at.

Or I could really focus.