John Lee

speaker

348 appearances 3 recordings 3 series first heard Nov 2018 last heard 20 Dec

John Lee’s voice in public audio — every appearance, attributed to the second.

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Top Founders · 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars? · 25 Nov 2018 podcast

So whether that's with CRM, whether that's with your accounting software, whether that's with your document signature area, they've chosen to partner with people like ProsperWorks.

They've chosen ProsperWorks as sort of the most googly of the CRM solutions, which is why we're the recommended CRM by Google.

That's actually increased.

So what we found is that since we last talked, it was primarily small to medium sized businesses, anywhere from employee sizes of one to 500 employees.

What's happened is that larger customers have come on board.

So customers such as SoftBank Vision Fund,

HelloFresh, Magic Leap, larger businesses, and also teams within larger businesses.

So teams within Uber, teams within Lyft are using ProsperWorks.

Teams within Google are using ProsperWorks.

You know, we have over five different teams in Google that are using ProsperWorks.

And the reason why we want to do that is because, A, we want to align the pricing of our product with the value we deliver.

And we still think we deliver multiples of value in excess of that pricing.

But, number two, we are finding ourselves being pushed upmarket to larger customers, which allows us to have a higher overall ACV.

That higher ACV has allowed us to basically be able to leverage more marketing channels, more sales options, and effectively increase our CAC per unit that we sell because we've been able to increase the lifetime value.

So therefore, we have a repeatable and profitable sales and marketing machine, right?

So LTV to CAC is greater than three.

Our CAC payback is within 16 months.

And so it's just, we've grown our sales reps.

Last time we talked, we probably had about 15.

We now have over 60.

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