John Miles

So I thought, well, I have to own something.

And everyone would go, oh, you write a book on marketing or branding or strategy.

I'm okay at all that stuff, but there's a lot of people out there.

And the market's saturated.

So what am I good at?

Well, I'm pretty decisive and I get shit done.

So I thought, well, I'll write about that.

And then the funny thing was, as I started writing, one of my teams, Romanian,

And she's quite staunch, you know, and she's brilliant at her job.

So I started feeding her chapters as I was doing it.

I thought, if I can make a Romanian laugh, I'm actually on to something, you know?

So I'd be watching her like this, and I'd see her start giggling and laughing as she was reading through it.

I thought, oh, okay, I'm onto something here.

And that was how it evolved.

And I'd write it, and I'd send it to a couple of friends.

I had one mate who's a psychologist, not a psychiatrist, as he told me.

I said, well, I got the first five letters right.

And he kept saying to me for the last two years, he's been saying, John, when are you going to publish?

When are you going to publish?

He said, this is too good not to publish.