John Mulaney

handled a bar of just plain white soap, put it in their hands, had it lather up while they were standing in front of a sink with warm water running on their hands and went, is this all there is?

This is it?

There's got to be more.

There's got to be more than this.

How come it doesn't smell of honeysuckle?

How come it doesn't look like it has the measles?

Why isn't it?

What's with just soap shaped like a bar of soap?

All it does is make suds in my hand and clean them.

Hey, I'm not exfoliating.

Yeah, why isn't there more to this than that?

All right, Matt, go ahead.

That's actually how I settled on soap.

It's something that you can get into with really low investment, and people love to

pick things up that are fragranced or scented and smell them, you know, show their friends.

Mixed with incredible high shipping rates and super low melting temperatures, it seemed like the perfect business to get in.

Do you know my ratio of picking up bars of soap in baskets, sniffing them once and setting them back down versus purchasing said bar of soap?

It's 200 million to zero.

Wow.

I pick it up, I give it one whiff, I set it down, and I walk to the next batch.