John Rush
speaker
297 appearances
3 recordings
1 series
first heard Jun 2024
last heard Nov 2024
John Rush’s voice in public audio — every appearance, attributed to the second.
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Appearances
So check that out. And you can also follow me on X at John Coogan.
I'll talk to you later. Bye. Bye.
The Startup Ideas Podcast · The blueprint for building cash flowing online directories · 21 Oct 2024
podcast
Well, we'll learn how to come up with ideas for directories, how to validate them before you build them, how to build them, and how to work on SEO once you build them. So basically, all three important steps you have to build successful directories.
That's 100% correct. So just to add on that, the reason directories are so big now and they will be much bigger in the future is that as there's more content on the internet, the quality of the content becomes more important. And I think directories are solving this pretty well because people trust directories. If it's a good directory, they trust it that...
It's a well-curated content, and it has some reviews, ratings, and the quality is high. And the person running it understands the space and picks the right things there. So I think people will be outsourcing the decision-making for the content to the directories from Google, because now they ask Google, and that's...
That's becoming more and more relevant as we see that the top search results of the Google are mostly dominated by all the hacks.
Yeah, so there are many ways of doing it, but the best way is to start based on keyword research. So the keyword research is a way to see whether people search for certain keywords and certain phrases. And even if you think that certain idea is great, but often other people might not think so. And you can figure out whether that's true or not by seeing what Google says about that.
And Google has this tool called Keyword Planner that people usually use to plan their ads. But you can also use that tool to see the traffic for directories. Not for directory, for keywords. And I basically spend hours in that tool every day, just throwing all random ideas into that tool and seeing whether there is traffic or not.
And I can show on a real example, I have even an idea I want to test today. And I will show you how I would test that idea, actually, right here on the platform.
Yeah, so one thing we saw is that your podcast has been really great and it's been growing, the startup ideas. And the idea I got from this is that that's the hottest part of the whole startup journey now, is the ideas. And I think the part people struggle the most with are the ideas. And I think... People search a lot for ideas on Google.
And to validate that, I went to Google, or I will go there now. I've done some tests before. And we come here, and we say business ideas. You can remove the filter on US to see the whole world. It's still in English. And now we're going to see whether people search for it. And as you see, a lot of people search for it. Business ideas is almost one million a month. That's a lot.
And competition low. This competition is about the ads. So people don't pay for the ads for this keyword. But finding this domain name is pretty difficult, because the next thing you have to think about is, like, I have a keyword, and I want to make a directory, and I want the domain name of my directory to match the keyword. If there is a match, then it's gold.
Like, for example, I had this directory called Next.js starters, and it was exact match of the keyword, exact match, like. letter to letter. And I launched that, and I opened it back in three months, and it has a lot of traffic just because it's perfect. And it's .com. In this case, obviously, this will be taken.
So I go to GoDaddy, and I see whether businessideas.com is taken, and it's obviously taken. So then I have the next group of keywords here. I can sort them. And I can just take them one by one and test them. Small business ideas, little business ideas, online business ideas, all of them. And eventually, just before the pod, I found one that was available, which was the mini business ideas.
And I bought it. So the mini business ideas is a domain I will try. Why? It's good. So it's basically, I will explain now how the domain and the keyword works. So the key part here is that Google has made the change where in the old times, Google would look at exact word match. And now it looks at the meaning more than the actual words.
And that's why you have these small business ideas here, which is really high up here, and basically can replace small with something else that has the same meaning. And if it's available, you can take it. And that's what I did. So I tried tiny, micro, and then the mini was free. So I bought mini business ideas for $9. never buy expensive domains. Like it's always available.
Just be more creative and find the one that's available. So now I have the domain name, mainly business ideas. I have the idea itself. So the idea is the director of ideas.
And now I will go for the next step, which is building the directory. So there are many ways of building directories and. The worst way of building directories is going into the code. And I'm a developer myself. A lot of people think I'm not a developer. That's why I always promote no code. But I've been coding for like 15 years.
And the reason I always say that you should start with no code is this. When you do no code, you start faster because you can use templates. But that's not the most important part. The most important part is that once you launch, you have to do marketing. And marketing goes around marketing pages, marketing experiments, A-B tests, and all those things. And also the blog and programmatic SEO.
And all those things... are usually out of the box on most modern CMS or web builders because they have thought about it. That's why they built the whole systems. And when you do that, with Next.js or you hard code that with PHP, you don't really think about the future. And maybe in the present, you may find certain template to or boilerplate for that.
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