John Rush

speaker

297 appearances 3 recordings 1 series first heard Jun 2024 last heard Nov 2024

John Rush’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · The blueprint for building cash flowing online directories · 21 Oct 2024 podcast

But then you'll have a lot of problems in the future when you have to do the other marketing work because everything has to be done manually. And for example, if you want to find somebody on Upwork who will write certain pages for you and publish them, Now, you can't do that because it's all in code. So you will get some Google Doc, and you will convert that into code. So it's all huge hustle.

And that's why it's, even if you know how to write code and you're great at that, it's 100% better to go with no code, any tool. But I obviously go with my own tool, the Unicorn platform. And let me switch the tab to the other tab now. All right, so here we are.

It's a unicorn platform, like simple website builder that I pivoted into directory builder, I would say, because most directories or most websites built on unicorn now are directories, and that's interesting. And so we go here, and we say Create, and we find the directories. So here are the templates. People always try to overcomplicate things.

So I have this Discord group called Directory Makers, and a guy asked me today, like, I want to make a directory for lawyers, and I want to have this and this and this, like 20 features. And I say, at the first... launch of your directory, the only thing that's important is the items. If you put the out, the ratings, and everything, it will be empty because there will be no ratings.

There will be no users. So all those features, they don't make sense for a new directory. So the only thing that makes sense for a new directory is a simple page with a name and items. And everything else should come later in the month or even a year. So that's why I always start with very simple directory first. So usually it's, for example, this one. So this is probably the simplest one here.

So I pick this. All right. And I can actually simplify my work. So I can ask AI to generate the directory for me.

Oh, really? That's why I do things really fast. People always ask me, what's your routine? And I'm like, I use AI for everything. But I do moderate everything, right? So I understand the quality and I add it. But I always use AI to start off many of these ideas for people who want to...

with simple things like a menu and the structure, the text, the subtitle. Basically, you could do this all by yourself too, but why not to save time if you can? So it suggests me to basically have the directory here and then to have featured ideas here, which is pretty cool because this is... So in the directory, everything has to be taken into the prism of SEO.

So basically, the more text you have, the more items you have, the more pages you have, the more chance to score an SEO for those pages. And for example, in this case, if you have featured ideas, there is a high chance that you can score for SEO compared to just the ideas, because ideas will be smaller items. And featured ideas, you can probably spend time and create longer pages.

All right, so it's pretty much almost done the work. And now it's a few more seconds. Or it's making the footer for me, I guess. All right, so it's making this also FAQ. So FAQ is pretty important. Yeah, now it's done. FAQ is really important too, because in FAQ, every title here is a possible question people put in Google. That's why the way you usually do with this is pretty straightforward.

So you go to Google. And you try to search for something. So you write, how do I? And then it suggests you all the other options that other people search for. And that makes it obvious what exactly people search for. And that's how you can basically, for free, understand what people search for. Then you put them here into this FAQ. And you answer those questions.

And then there is a chance you can get traffic for this.

It's so basic and obvious, but you'll be surprised that almost nobody does it. Some things look too easy and people don't try because they kind of expect things to be complicated and then being valuable. And if something is easy to do, it feels like it's not valuable because... Everyone would be doing it. So how to start. So here you see. So how to start a business with no money.

How to start a business as a teenager. That's interesting. I would never think of this. How to start a business as a teenager. And that's a very good keyword. Because it's probably not served well because it's not obvious. And you could cover that. So now I do this research, and I write down all these questions, and then I go back to my page where I will cover them.

And then now it says how to start a business as a teenager. And now it puts the text. So that's it. So now I basically have a pretty high chance to score on these keywords. And of course, if I want to go further, I will make a page that will have this title and full description. But I usually don't recommend making pages right away because it takes more time to make a page than to make a fake URL.

item that's why start with this and then watch the queries in the search console and you will see whether you have any traffic for this keyword and if you have any traffic for this keyword then go ahead and make a page for that then you'll win more traffic so basically my whole approach with directors is this you have to be doing as little as possible to validate all the assumptions and then the assumption that wins

going to take more of your time, and you invest proper human time into that, and you make it really good. Because obviously, AI is not as good as humans, but it's pretty good for these experiments. But then you make it greater with your own hands. So this is my article, my website.

And just to save time, I will switch to the website I just made, because it's pretty much the same, but with the data. Yeah, so I just made it before the call. So this is my directory, the small business ideas. And I have all the ideas here. And my goal is to have, I don't know, maybe 10 or 100,000 ideas here. And I looked at these keywords. So I put small, little, size startup.

So every keyword you see here has been validated for traffic. either directly or through indirect words and same for all the stuff in the FAQ. So every question I have here is coming from, from the method I just used. So that's pretty much it. And here I have like feature business ideas. So it all takes, if it takes you more than one evening, then you're doing it wrong.

Because if it takes more than one evening, You need to redo your method. Otherwise, you're kind of riding on a small car, on a slow car, and you will never get really far with that. So you have to make sure that you're moving fast because there is a chance that everything I've done will fail. There's a really high chance.

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