John Rush
speaker
297 appearances
3 recordings
1 series
first heard Jun 2024
last heard Nov 2024
John Rush’s voice in public audio — every appearance, attributed to the second.
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Appearances
The Startup Ideas Podcast · The blueprint for building cash flowing online directories · 21 Oct 2024
podcast
And maybe tomorrow or after a week, I will figure out that this will not work. That's why I usually bet for five, six, 10 ideas. And I test them all at the same time so that I remove the chance to be disappointed when one idea fails. That's a pretty good approach, I would say. Don't do just one directory, because it will be disappointing.
And you have to wait quite a lot for SEO to get in and to validate certain assumptions. But if you have 10 of them, then it's faster. So now, the next thing I do is, once I've built the directory, I have to promote it somewhere. So I do a few things. So the first thing I do, I go to Reddit and I search. I just search on Google, small business ideas, Reddit.
When I do that, I will see all the Reddit articles about that. And then I go into those articles and I reply with my URL. Just have to be careful to not be banned. And to not be banned, you have to reply on articles where people actually ask for URLs. And there are articles like that where people ask, do you know places to find the ideas?
And then you put your URL, nobody's going to hate you for that. And there are a lot of articles like that. So for this particular thing, I found over 100 articles. It took me time. You have to search with different kind of queries. And then you don't have to just go into every article and reply right away.
You just make a plan to make three replies a day or one or two just to not be blocked or banned by the Reddit engine itself because it has some rules for URLs too besides the subreddits. So that's number one thing I do. And that brings some traffic. And then the number two thing I do is I put my directory into other directories.
And that's probably the second best way to start on marketing because directories are big. And that's why the other directories might bring traffic to your directory. But it has to be relevant. So you have to find directories which are relevant. But again, you Google for them. And usually find them. And then the third thing I do is I go to social media and I start searching for the same question.
And then when I find the question there, I reply with my directory there, which works sometimes really well. if your directory actually helps to the original question. I had that when Fireship had this, what was that? He had this viral tweet about self-hosted software on Twitter. And I replied with my hosted software directory. And it was the most...
viewed and like replied there and since his post was like a million views mine got like 30 or 40k views it was really good and and the interesting thing that many people don't know is that Google, they don't say so, but they do this. I know for sure. They look at backlinks from social media. And if there is a good tweet with a lot of views and there is your link there, it's so valuable.
And in that particular case, it was like fifth or 50th time I proved that. So right after that tweet was going viral with my link there, the next day I had traffic from Google growing for everything I have, for all the blogs, for all the items. So this is way better backlink than a backlink from websites, actually, now, these days. So that's the third thing I do, social media.
And I spend some time every day on that, like probably every morning. There are tools for that to spy for keywords, but I rather do it myself because search is pretty good on Twitter and it's the same kind of experience, but more native. And then the fourth thing I do is the SEO. And that's probably the most important part.
And I do it after the first four steps, because first four steps help me to validate my idea. Because if I post it somewhere and no clicks, it means that it doesn't click with people. So people saw it, but they don't click it. It means it's a bad idea or the domain name is bad. I have to change something. There's no reason to push it further.
But if I have some traffic and it looks fine, then I go for SEO because that's, that's the key way of growing the directories. And I will show you what I do with SEO. So I've built a tool for that too, but there are a lot of ways of doing SEO and I will walk through all of them, but start with, with the way I do it myself.
And basically, what it does is that it scrapes my directory. It will now try to understand everything that's written on it. It will try to do some research. So it will basically do all the actions I do usually myself. And that's how we build this agent. So I just took all the actions I do and I programmed them into the agent.
And in a minute, it will come up with some ideas on what can I do with the SEO for this directory. And while it's doing it, There are other ways of doing it. So one way of doing it is to use clothing or chat GPT and generate content there. But I would rather recommend using tools for that because SEO is more than just a content. It's a lot about internal linking.
It's a lot about the structure, the keyword research, and all those things. So in this case, I figured out the content of my page and then it found, uh, the keywords and it came up with, uh, with ideas. So these are pretty good, like 10 locos business ideas for 2025. Uh, and it evaluates the possible traffic it can get for that based on the keywords. And I can just.
go further and here i have the plan for 10 articles so don't start with a lot of articles some people just go crazy and you know publish hundreds of them if your site is fresh and the domain rating is low if you publish a lot of articles google will just never crawl them because it will look like spam for google that's why the first month
you should have maximum 50 pages or 50 articles on your website. And then second month, you can do more. So I usually go for 10 articles on the first month. All right, I will approve this one. So now it's working on this article. So it's looking for the keywords, evaluating their traffic, the complexity, and then working on the outline. So it does a pretty good job.
And one way to learn SEO is to watch what SEO bot does and repeat it manually if someone wants to do it with their own hands, because it does it pretty well. It does pretty well with all the steps and all the actions. Yeah, so now we will create the articles and we'll publish them back to my website.
And that's it. So from that moment, I quit working on this directory completely. So it all takes me usually first day to build and promoted on Reddit and social media. And then the other day for SEO and more promotion. And then I just stopped doing anything with that. And I go for the next directory or I go for other idea. And then I come back in 30 days.
And I look at the traffic and I see whether there is traffic or no traffic. And sometimes there is no traffic. And the thing is that if there's no traffic, from my experience, if there's no traffic, it's really hard to fix that. So I never managed... to make a directory, have no traffic in the month, and then do something so that it actually gets the traffic.
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