John Siracusa

That's why.

Whether Ternus was deployed by Cook to solve a problem or whether Ternus was lobbying up the management chain and saying, we've got a design problem.

Let me go fix it, right?

Because, you know, that's...

Yes, part of being leadership is knowing how to hire and delegate or whatever, but also part of leadership is setting direction and inspiring people.

And a lot of the times, especially even in Steve Jobs case, like you said, it'll be that like people are bringing thing presenting things to higher ups all the time.

Steve Jobs had a good ability to, when presented with the 75 things that people in his organization were doing, he would see one of them and Darth Vader style say, that's it.

The rebels are there.

Like he would say, this is it.

This is what we're doing.

He sees, you know, he sees the gumdrop computer and Johnny Ives lab on 8,000 other things.

Johnny Ives showed him and said, this is it.

We're doing this.

We're making this computer.

This is the whole, the whole company's focused on this.

And Johnny, Johnny, I was like, okay, like I showed you 25 things, but you think that's what it is.

That's it.

we're doing this now.

And because, you know, being able to detect whether it's like, this is a thing that I think people will like, it will make a good product.

It's technically feasible.