John Vantyne

speaker

489 appearances 4 recordings 1 series first heard Jan 2026 last heard 30 Jan

John Vantyne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Impact in a Product-Driven Enterprise · 27 Jan 2026 podcast

And uh now I'm uh sort of acting as a SEO in a product management capacity at Bitter X where as you alluded to, you know, we're not just looking at traditional SEO anymore, but the big, wonderful, infusing world of of LLM.

So probably a lot to to dig into there, but I'll I'll pause and you can let me know which direction we want to go in.

So the the balance between I would say like the the SEO input and sort of the subject subject matter expert input is something like fifty fifty if you had to put a number on it, right?

I think you need to have full-time SEOs that are that are just focused on that editorial collaboration, right?

There's the whole other like product facing and technical SEO piece, which we can talk about, I think is crucial too.

And that's sort of like I in my mind lives outside this equation.

So you have these SEOs, they're embedded with the content teams, um, but they also have the flexibility and understanding that SEO isn't the only way, right?

It needs to be truly collaborative.

The SEOs are empowering the subject matter experts with like with SEO information.

And by that I don't mean data and search volume.

I mean they need to teach them the underlying principles.

Um, they need to do regular readouts on content performance so that the folks they're working with can like see the fruits of the their labor and understand what's working and what isn't.

Do post mortems, right?

Like don't hide the stuff that didn't work.

Celebrate the wins and the losses and then put that stuff into

action as you iterate and you update the content calendar accordingly.

This content integrity thing is like so crucial.

Like content's not gonna grow long term without integrity.

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