John Vantyne
speaker
489 appearances
4 recordings
1 series
first heard Jan 2026
last heard 30 Jan
John Vantyne’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
You can't build a moat without integrity.
Like I heard someone say a while ago, I don't know if you can swear on this podcast, but someone said like you can't turn can't turn shit into strawberries.
Like I don't know who's trying to do that to begin with, but like
The best SEO in the world isn't going to get you anywhere if your content or your product, whatever that is, whatever's on the landing page, like if that, if that sucks, it's a waste of time to do SEO.
Like no one is spending time building a moat around a junkyard because no one's trying to get into the junkyard.
Nobody, nobody wants what's in there.
So and then you also need the technical SEO folks to like patch up any holes in that moat, but that's a whole different story about the CMS.
And we can get into to that stuff too if it's
Helpful.
So I think that for generative search, it has sort of necessitated a back-to-basics approach to SEO, which which necessitates that we work more closely with like our marketing partners, right?
And I have some thoughts about this as it relates to how SEO needs to uh be positioned to work cross-functionally with all of the parts of the organization while while still being embedded in like the product and engineering team.
Um, but I don't think that.
effective SEO for generative search has really necessitated a major shift in strategy either.
I think we need to continue to do the things that have been working well for us while also keeping being mindful of those those technical SEO things to make sure that these more rudimentary crawlers are able to access info or access content information because they're not as sophisticated as Googlebot is and Googlebot's not even that sophisticated.
Yeah, I mean, I will say for our case, which I don't assume to be globally true, it means building a stronger working relationship with marketing because I've been very intentional in keeping SEO in product and not in marketing.
So we have to build those bridges and we have to work.
And you know, I think the traditional collaboration here is you're working with the person that's managing like your AdWords campaigns, right?
Like that's not what we're talking about here.
It's it's much more than that.
It's working with the folks that are developing social first content, the folks that are coordinating like your executive team's posts on LinkedIn, the folks that are doing your PR, like all of that stuff, I would say classically sits in marketing.
Showing 81–100 of 489 · page 5 of 25
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