John Vantyne
speaker
489 appearances
4 recordings
1 series
first heard Jan 2026
last heard 30 Jan
John Vantyne’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 4.
Appearances
And it it takes a lot of effort to build and maintain those.
relationships.
Um, I think that looking at some of the early metrics that we have for monitoring generative search visibility and sharing those and discussing those with these partners is really important.
That way you have sort of a shared goal.
Like, hey, when we do these things, it's driving downstream outcomes that look like this.
And then working together to make sure that you're checking those boxes.
And again, I mean, we know that these models
They train on, you know, they train on different different platforms, but some of them train on Wikipedia, some of them train on LinkedIn, some of them are pulling a ton from Reddit.
Like a lot of that, a lot of the things that are influencing those platforms are not coming from SEO.
They're coming from the marketing team and the content that they're creating.
So it's working really closely with them and educating them and showing that you have a shared goal.
And like, I want to help you do your job so that we can get these outcomes down the line.
And I'll help report on that and like change.
the work that you're doing.
Yeah, I mean, I think at the end of the day, it comes down to just like real user experiences and authenticity.
Like that's the thing that we know resonates with our users.
And so
I think you can kind of sidestep trying to explain the concept altogether when you just say that like users want to hear from other people.
They want to hear from let's say like you have these sort of uh these personas, right?
Like there's the the the single mom that has three kids that's trying to juggle two jobs and like put food on the table and afford their kids prescriptions and their own prescriptions.
Showing 101–120 of 489 · page 6 of 25
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