Jon Goodman

Your credentials, your education, whatever your study is very, very important. What your customer, what your client actually needs to succeed is a relatively low level of information. And this is the case for just about every career. Like if you want to solve your customer's problem, you really don't need to know that much.

Your credentials, your education, whatever your study is very, very important. What your customer, what your client actually needs to succeed is a relatively low level of information. And this is the case for just about every career. Like if you want to solve your customer's problem, you really don't need to know that much.

Therefore, there is a significant point of diminishing returns when it comes to industry-specific knowledge. that I think is underappreciated.

Therefore, there is a significant point of diminishing returns when it comes to industry-specific knowledge. that I think is underappreciated.

Therefore, there is a significant point of diminishing returns when it comes to industry-specific knowledge. that I think is underappreciated.

Now, this isn't to say that you should not continue to develop your industry specific knowledge, but you have to understand that you're developing that largely selfishly for yourself because it's something you're interested in and less potentially to serve your customers.

Now, this isn't to say that you should not continue to develop your industry specific knowledge, but you have to understand that you're developing that largely selfishly for yourself because it's something you're interested in and less potentially to serve your customers.

Now, this isn't to say that you should not continue to develop your industry specific knowledge, but you have to understand that you're developing that largely selfishly for yourself because it's something you're interested in and less potentially to serve your customers.

And so, you know, going back to my career, like I was a mediocre to low quality personal trainer when you looked at my knowledge of physiology, biomechanics, even psychology. But the reason why I was so successful as a personal trainer at a very young age is I was also a mediocre to low level at writing and behavioral psychology and marketing.

And so, you know, going back to my career, like I was a mediocre to low quality personal trainer when you looked at my knowledge of physiology, biomechanics, even psychology. But the reason why I was so successful as a personal trainer at a very young age is I was also a mediocre to low level at writing and behavioral psychology and marketing.

And so, you know, going back to my career, like I was a mediocre to low quality personal trainer when you looked at my knowledge of physiology, biomechanics, even psychology. But the reason why I was so successful as a personal trainer at a very young age is I was also a mediocre to low level at writing and behavioral psychology and marketing.

And so if I continued to just go along the general path of continuing to get better just at personal training specific, like physiology, reading more studies, whatever, one plus one equals two. It's linear growth that actually starts to level off reasonably quickly, if you can picture this on a graph.

And so if I continued to just go along the general path of continuing to get better just at personal training specific, like physiology, reading more studies, whatever, one plus one equals two. It's linear growth that actually starts to level off reasonably quickly, if you can picture this on a graph.

And so if I continued to just go along the general path of continuing to get better just at personal training specific, like physiology, reading more studies, whatever, one plus one equals two. It's linear growth that actually starts to level off reasonably quickly, if you can picture this on a graph.

But when I started to combine low to mediocre skill sets of these other what I call leapfrog skills, What happens is 1 plus 1 plus 1 doesn't equal 3 anymore. Now it equals 10. It becomes exponential. And so these leapfrog skills, really, I mean, I've identified five in the obvious choice in this book, but there are more. And so wealth management, presentation communication skills. Hmm.

But when I started to combine low to mediocre skill sets of these other what I call leapfrog skills, What happens is 1 plus 1 plus 1 doesn't equal 3 anymore. Now it equals 10. It becomes exponential. And so these leapfrog skills, really, I mean, I've identified five in the obvious choice in this book, but there are more. And so wealth management, presentation communication skills. Hmm.

But when I started to combine low to mediocre skill sets of these other what I call leapfrog skills, What happens is 1 plus 1 plus 1 doesn't equal 3 anymore. Now it equals 10. It becomes exponential. And so these leapfrog skills, really, I mean, I've identified five in the obvious choice in this book, but there are more. And so wealth management, presentation communication skills. Hmm.

behavioral psychology, call it business writing, but like writing, business writing. And what's unbelievable about these skills are multiple things. Number one, they can be combined with any industry, with any industry specific knowledge, exponentially positive gains. It does not matter whether you're an entrepreneur or a business owner or whether you're an employee.

behavioral psychology, call it business writing, but like writing, business writing. And what's unbelievable about these skills are multiple things. Number one, they can be combined with any industry, with any industry specific knowledge, exponentially positive gains. It does not matter whether you're an entrepreneur or a business owner or whether you're an employee.

behavioral psychology, call it business writing, but like writing, business writing. And what's unbelievable about these skills are multiple things. Number one, they can be combined with any industry, with any industry specific knowledge, exponentially positive gains. It does not matter whether you're an entrepreneur or a business owner or whether you're an employee.