Jon Goodman
speaker
58 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jon Goodman’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I spoke to people and I listened to podcasts and I joined the Reddit communities for AI and automation. And I obsessed over it for 60 days. And then at the end of the 60 days, I created a Google document with my findings. Basically, I created a white paper saying, here's the skills that are important. Here's what I found. Here's great quotes. Here's great resources.
And then I sent it to five friends. And that was it. I did the same thing with building our family's wealth philosophy. For 60 days, I read as many books as I could find about... Well, the first thing that I did is I had to educate myself on the definitions. So I read one book that basically taught me the history of money... how debt works, how credit works.
At that point, I knew all of the main terms. I knew the main background, right? Not going to work in the industry, but like I understand the lingo. And then I went and read a bunch of books. I'm a reader. You don't have to read. But then I went and read a bunch of books on what people who work in money, how they actually invest their own money.
And I spoke to as many people from as many different camps as possible, from real estate to cryptocurrencies to regular stock investing to whatever, right? And Alice and my wife and I had conversations throughout. She was listening to podcasts and things at the same time. And then what we did at the end of the 60 days was we said, okay, what's our family's philosophy to this?
For us, personally, it's actually accepting, we are unwilling to accept even the littlest chance of catastrophic risk. And we will give up tremendous upside benefits in exchange for eliminating even the littlest bit of catastrophic risk. The four buckets that we're going to invest into. And then what I did is I created a presentation out of it.
And I presented it to my mentorship and I presented it on my podcast. That's it. Yeah, I love it. The next one.
Where are my blind spots? What am I missing? What am I getting right?
It's called The Obvious Choice, Timeless Lessons on Success, Profit, and Finding Your Way. what happened was that in 2021, business, for the first time ever, was not doing that great. In and around the same time, my wife got diagnosed with cancer. I needed room to breathe. I fired everybody. And I started over once we found out that my wife was going to be okay.
And I had that amazing opportunity after 10 years and success in business, helping over 65,000 people directly who we've helped with our products and services. Knowing now what we know starting over. It's been fun. It's been explosive growth. And so what this book is, is this book is the 15 greatest lessons from that period of time.
And the main thesis is pretty simple, which is you got to know what game you're playing. And you have to understand the rules of that game. And games are simply different. They're not better than one than the other. For example, this is just one of the examples in the book, the game of trying to be an influencer online, an influencer, a creator, an entertainer, it's all the same shit.
They're synonyms of one another, right? The game of trying to be an influencer is different from the game of building a business. Mm-hmm. And neither game is worse or better, but they have different rules of engagement, odds of success, time horizons, and reward mechanisms.
And problems arise when you conflate one game with the other, when you desire the rewards of one, but you're playing by the rules of the other. And what's happening right now is that a lot of people are playing the look at me online, I want to win the internet game. When really, like your goal on Instagram is not to be famous on Instagram.
It's to perhaps leverage that media to achieve some other desired outcome. Now, I would take it a step back and say, what's your desired outcome? Is that media even the best way to achieve that? Maybe yes, maybe no. If so, are you using it in a way that serves your goals and not the goals of the social media company?
Because again, you're playing different games. The goals of the social media company is for you to create as much free content as possible and be on there as long as possible. Your goals are probably... to spend as little time and money and effort as possible and get the hell off and have it serve your business.
And so nobody's wrong, but the insights that they're going to give you is clearly going to align with their desired outcome. And so you cannot measure your success on their platform based off of those insights. It's just one example.
Yeah, so the book is Kindle, Audible, hardcover. It's published by HarperCollins. You can get it anywhere you get books. Order a copy of the book. Order a copy. I don't care what format. Order a copy of the book. You can find me on Instagram or Twitter. I'm at itscoachgoodman.
And if you don't love the book when it comes, you can send me a message and I'll refund you 100% of the money you spent on it. And send him an angry message. A really angry message. Read letters. I promise you it will ruin my day. Send me the angriest message you possibly can. But I'm serious. I will send you back 100% of your money. So you have no reason not to pick up the phone.
Well, I can condense it, but I mean, the stories are what makes it memorable. Stories are what helps people apply it.
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