Jonathan Ames
speaker
521 appearances
3 recordings
1 series
first heard Sep 2024
last heard Apr 2025
Jonathan Ames’s voice in public audio — every appearance, attributed to the second.
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Appearances
Thanks for having me on.
Yeah, good question here.
So for most SEOs out there, you don't get to pick your CMS.
So yes, it's difficult.
You have to deal with what you've got.
But if you understand the effect of a CMS on SEO, you might find the right timing to
Where either a development team or a marketing team is running up against certain pain points with their current CMS and they're like, man, we got to solve these.
And they may come in and even ask you, you know, hey, we want to improve our SEO.
What are some of the things holding us back?
And then you can point out some of these things that a CMS could affect and could help them with.
So that's from a high level how you could do that.
All right.
Well, the first thing that I'll tell you from my own perspective as a marketing director, a few years back, I came into a new position where we had an existing CMS that I won't name, but let's just say that its initials are W and P. And when I started into this CMS situation, I realized that there were certain downsides to it.
But like most people who are new coming in, it's like, ah, it's a lot of work to
lift and shift to a new CMS, maybe we can find ways to work around it.
But I had a SEO working for me at that time who came to me and said, hey, these are some of these really hard problems I can't solve within the context of our current CMS solution.
So one of those problems was page speed.
We've got a lot of code bloat is what your developers will recognize.
It basically means your CMS is creating more HTML or more code than is necessary.
And so it kind of slows down the page responsiveness.
Showing 341–360 of 521 · page 18 of 27
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