Jonathan Ames
speaker
521 appearances
3 recordings
1 series
first heard Sep 2024
last heard Apr 2025
Jonathan Ames’s voice in public audio — every appearance, attributed to the second.
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Appearances
And now I want to go back within a day or two or a week, depending on your traffic.
and see how it worked.
Now, if you had to go to devs, it might be a week just to get that process done.
Whereas you can have that done and have the test completed in the time it'd normally take your devs to get it back to you and you proved it and published it.
I
of the good examples of that is there was a realty brokerage company that we worked with where they had a really SEO-friendly dev team.
They understood the value of it, and they were all about trying to build in dynamic functionality
to improve their search engine rankings for their listings.
And so they were doing really complex stuff where they were basically saying, based on the search, create this dynamic page that is pulled from databases of all of our listings and map data and these, you know, drawn out coordinates within zip codes and then put it all together.
And they were making things that were really beautiful that, you know, as honestly as a content creator or marketer, you just wouldn't even think of that.
So, yeah, you want your devs working on that kind of project, not, you know, can you change the title tag for
yeah i'll give you a good example
A typical content creator or marketer working in a CMS only knows what they have available to them in fields.
So if you're working within most CMSs, you have a set of fields, you input your data there, and especially around SEO, it's whatever your CMS gives you access to or whatever the plugin, you know, if you're using something like a Yoast, gives you access to.
Now there's other fields out there, you know, maybe that are either newer or that simply weren't included in that CMS's set of fields that now your content team is totally blind to.
A good example of this is schema markup.
So schema markup is great for SEO, but most of your marketers have no idea what it is and they have no place to put it if they didn't know what it was.
So that's something that you purely have to go to devs and you have to explain what it is, put them in.
Now, a good CMS will allow you to customize the fields that show up for your content creators.
And so one of the agencies we work with recognized this.
Showing 441–460 of 521 · page 23 of 27
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