Jonathan Ames
speaker
521 appearances
3 recordings
1 series
first heard Sep 2024
last heard Apr 2025
Jonathan Ames’s voice in public audio — every appearance, attributed to the second.
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Appearances
They were working for Liberty Tax, which is, I think, the second largest tax preparer in the U.S.
And they were putting into butter these custom fields and actually made it into a component that's on our site now.
But one of these fields was simply so that the content creators would have a field for schema markups.
And they could then copy and paste this schema markup right into the page, adjust the things they needed, publish it.
And so the fact that that field was there, now their content creators had access to that.
They could learn how it worked.
They could try different things around it.
But really, it's just a question of what fields show up for your content creators.
And so if you offer things like
the ability to put in these custom SEO fields, schema markups, one of them, they're going to use it and you can train them to use it.
It'll go faster and you'll get better results.
Another one that's really common out there, but like you said, it doesn't really show up on page, is your redirects.
The ability to put in, from a content creator standpoint, your redirects, like a 302 especially, something that's just a temporary redirect.
I maybe you're running this for a certain amount of time or doing maybe test or something and you want to 302 redirect there.
Well, now you can easily make something if you have the field access to it and your CMS where your content creators could put that in and then turn it off.
It's a huge time saver, you know, for something like that.
Another one is, you know, the URL structure.
So a lot of times content teams have gotten into the mindset from SEOs to working in these content pillars.
So, all right, I know I've got this keyword here and this is my pillar.
And then these are all these supporting articles.
Showing 461–480 of 521 · page 24 of 27
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