Jonathan Ames

speaker
521 appearances 3 recordings 1 series first heard Sep 2024 last heard Apr 2025

Jonathan Ames’s voice in public audio — every appearance, attributed to the second.

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But when they're creating new pages, if they have access to like what the actual URL structure is, they can put in human friendly keywords in there that relate back to whatever that pillar is.
So that when someone's either looking at breadcrumbs or they're looking at the URL in the SERPs, they can see, oh, okay, this is part of this broader topic and this looks really interesting and I can go back.
Yeah, that's another good example.
It doesn't show up really on the page.
I mean, it is in the little bar there, but yeah, redirects and the URLs.
Yeah, absolutely.
Basically anything that is a part of the code on the front end can be linked to a field in a headless CMS on the back end.
And now it's just a question of training your team.
In fact, here's a great strategy.
If you have a content team,
that you want to make responsible for some kind of SEO elements.
Let's say every content team, before you publish your page, you got to make sure you have alt tags for all your images.
You could actually set a rule in the CMS saying you can't publish the page unless there's an alt tag for every image.
You could do that with any other tag too.
So in this way, you could almost enforce the reminder to people, oh yeah, I forgot to put in my alt tags.
Well, great.
You can't publish it until you put those in.
So you put them in and then poof, you publish it.
So yeah, those are little efficiency items that your content team is in there day to day working on this stuff.
And it is actually not too hard to train them with a field to say, hey, in this field goes this thing.
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