Jonathan Ames
speaker
521 appearances
3 recordings
1 series
first heard Sep 2024
last heard Apr 2025
Jonathan Ames’s voice in public audio — every appearance, attributed to the second.
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Yeah.
I know one of the good examples of that is there was a real tea brokerage company that we worked with where they had a really SEO-friendly dev team.
They understood the value of it and they were all about trying to build in dynamic functionality to improve their search engine rankings for their listings.
And so they were doing really complex stuff where they were basically saying, based on this,
search create this dynamic page that is pulled from databases of all of our listings and map data and these, you know, drawn out coordinates within zip codes and then put it all together.
And they were making things that are really beautiful that, you know, as honestly as a content creator or marketer, you just wouldn't even think of that.
And so yeah, you want your devs working on that kind of project, not, you know, can you change, you know, the title tag for me.
Yeah.
I'll give you a good example.
A typical content creator or marketer working in a CMS only knows what they have available to them in fields.
So if you're working within most CMSs, you have a set of fields, you input your data there, and especially around SEO, it's whatever your CMS gives you access to or whatever the plug-in.
you know, if you're using something like a Yoast gives you access to.
Now there's other fields out there, you know, maybe that are either newer or that simply weren't included in that CMS's set of fields, then now your content team is totally blind to a good example of this is uh schema markup.
So, schema markup is great for SEO, but most of your marketers have no idea what it is.
And they have no place to put it if they did know what it was.
So that's something you purely have to go to devs and you have to explain what it is, put them in.
Now, uh a good CMS will allow you to customize the fields that show up for your content creators.
And so one of the agencies we work with recognizes.
this.
They're working for uh Liberty Tax, which is a
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