The Impact Of A CMS On SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
3 speakers
8 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is a CMS and why does its choice matter for SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io, and joining me today is Jonathan Ames, who is the director of marketing at ButterCMS. ButterCMS is a platform that offers a headless content management system, a powerful tool for developers to build and manage dynamic websites easily. Built for developers, it provides a flexible and scalable solution for content management needs. Today, Jonathan and I are going to be discussing the impact of a CMS on SEO. So with that, here's my conversation with Jonathan Ames, the Director of Marketing at Butter CMS. Jonathan, welcome to the podcast.
Tyson, it's great to be here. Thanks for having me on.
So I got uh a a fellow veteran in podcast. We can kinda hit on that a little bit later, but you're also you know, you also have your own um podcast, so cutting edge web development. And today, you know, we're gonna be diving into the topic of CMS. I feel like a lot of SEOs kinda out there feel like it's just one of those you inherit what you inherit type. mentality and there's maybe not enough reflection or kind of like dissection into whether or not it's the right kind of CMS or how it can impact things. So maybe to set the stage for the listeners, from kind of like a broad perspective, w how would you characterize or explain what the impact a CMS has on SEL?
Yeah, good question here. So for most SEOs out there, uh you don't get to pick your CMS. So yes, it's difficult yet to deal with what you've got. But if you understand the effect of a CMS on SEO, you might find the right timing where either a development team or a marketing team is running up against certain pain points with their current CMS and they're like, man, we got to solve these. And they may come in and even ask you, you know, hey, we want to improve our SEO. What are some of the things holding us back? And then you can point out some of these things that a CMS could affect and could help them with. So that's from a high level how you could do that.
And what are what are some of those elements that from your experience, like what is the intersection of a CMS's impact? Like I mean, there's there's a few obvious ones, but I I'm assuming, you know, there's quite more under the hood.
How does a head‑less CMS improve page‑speed compared to traditional CMSs?
All right. Well, the first thing that and I'll tell you from my own perspective as a marketing director. A few years back, I came into a new position where we had an existing CMS that I won't name, but let's just say that its initials are W and P. And when I started into this CMS situation, I realized that there were certain downsides to it. But like most people who are new coming in, it's like, Ah, it's a lot of work to lift and shift to a new CMS. Maybe we can find ways to work around it. But I had a SEO working for me at that time who came to me and said, Hey, these are some of these really hard problems I can't solve within the context of our current CMS solution. So one of those problems was page speed.
You know, we've got a lot of code bloat, is what your developers will recognize. It basically means your CMS is creating more HTML or more code than is necessary. And so it kind of slows down the page responsiveness, especially if you're mobile first or you're an e-commerce company, that page speed really makes a difference. And so that's kind of a hard thing to change as a developer when your marketer comes to you and says, hey, make this faster so that our page loads could
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Chapters
8 chapters
1
What is a CMS and why does its choice matter for SEO?
0:00–3:08
2
How does a head‑less CMS improve page‑speed compared to traditional CMSs?
3:08–5:49
3
Which SEO‑critical elements (schema, redirects, canonical tags) can a CMS expose to marketers?
5:49–8:39
4
How can custom fields in a CMS speed up content updates and CRO testing?
8:39–11:46
5
What are the biggest pain points developers face with code bloat in a CMS?
11:46–15:24
6
How can marketers enforce SEO best‑practice rules (alt tags, URL structure) within a CMS?
15:24–18:21
7
When should an organization consider switching to a more SEO‑friendly CMS?
18:21–21:00
8
What actionable steps can SEOs take today to leverage their CMS for better rankings?
21:00–23:35