Jonathan Ames

speaker

521 appearances 3 recordings 1 series first heard Sep 2024 last heard Apr 2025

Jonathan Ames’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Impact Of A CMS On SEO · 28 Apr 2025 podcast

You put them in and then poof, you publish it.

So yeah, those are little efficiency items that you know your content team is in there day to day working on this stuff.

And it is actually not too hard to train them with a field to say, hey, in this field goes this thing.

This is what you want to look for.

Either go to this document or ask this person or find something, you know, go to Sumrush and see what a good you know keyword would be to put into this that's based on your pillar.

So you

You could train them on those kind of things without them having to be either an SEO or a developer.

Yeah, I think as far as CMS goes, you don't have to just be on the sidelines.

Either you can advocate for a CMS switch from the perspective of the benefit that will give to the website as far as business results, or you can be responsive and have some answers and your own preferences of what you'd like to work in.

Uh, when somebody comes to you and says, Hey, yeah.

Yeah, we're thinking about switching to another CMS.

What would you recommend?

So you can play a part in that because there really is a business value to each of these things we just talked about in the episode.

And I'll give you an example from e-commerce.

Uh, you can look at studies that have been done on just page speed.

And the effect of one second faster page load speed on conversion rates for e-commerce.

And it's huge.

I mean, if you could just, you know, flip a switch and get a seven percent improvement in conversions in e-commerce, you'd be everybody's favorite ad to your business.

So that's one thing that you know faster page speed can do.

And so you could actually advocate.

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