Jonathan Courtney
speaker
3,311 appearances
15 recordings
1 series
first heard May 2024
last heard 25 Aug
Jonathan Courtney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 2.
Appearances
But what I'm literally doing myself is over the last year, I've been moving a lot of the digital elements of my company, which are very profitable and scalable because they're digital, to a much less easy to do in-person version of these products.
And what I'm seeing is a lot more, I'm finding a lot more easy to market these products.
I'm able to use like less, I guess, clever marketing techniques to get people to join these in-person events, even though they're actually a lot more expensive.
And an example of that is like, you know, one of our, we sell like certifications for learning facilitation in one of our companies, facilitator.com.
And for the last six years, the most popular versions of those certifications have been an online version of the certification, which costs $6,000.
Two years ago, after COVID, I had the feeling people would want to come back in person.
I had the feeling that that would also help us stand out because no one else was doing it.
Everyone was still doing remote.
And so we released a version of the certification, which was $15,000, well, $14,300 in person.
And three of those events sold out right after announcing them.
And so those in-person events now are essentially replacing the digital version of these events or accompanying them, not because they're like, you know, an easier thing to run or because that's like the best way to scale.
But just it's so much more enjoyable to market these things because people are
craving these in-person experiences versus you have to kind of... Like with online virtual stuff at the moment, you kind of have to really do the marketing thing.
You have to do the marketing shtick to get people excited about it.
And how do you differentiate yourself from everybody else?
Well, what we're saying now is we have the best in-person way to do this.
And it's just so simple.
Yeah.
And so our entire marketing behind our full stack facilitator program is this little like Apple like piece of copy, which is in person incredible.
So 50% of the marketing is dedicated to you just get to hang out with people and it's working really well.
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