Jonathan Courtney

And I'll just give you the exact example of this right now, like visually. I think it's important to see this stuff first before going into like the nitty gritty details. So if you were an outsider and you were guessing how we make money with, let's say, let's just choose our online training, right? So our online training is called Workshopper Master. It's like a mixture of online and coaching.

And I'll just give you the exact example of this right now, like visually. I think it's important to see this stuff first before going into like the nitty gritty details. So if you were an outsider and you were guessing how we make money with, let's say, let's just choose our online training, right? So our online training is called Workshopper Master. It's like a mixture of online and coaching.

That's me like a thousand years ago. So if you were from the outside and you were like wanting to compete with AJ and Smart, right? You were like, I'm going to... figure out how to make money the same way AJ and Smart makes money. So you go to our website, facilitator.com, you go to the page for the product you wanna copy and you're like, okay.

That's me like a thousand years ago. So if you were from the outside and you were like wanting to compete with AJ and Smart, right? You were like, I'm going to... figure out how to make money the same way AJ and Smart makes money. So you go to our website, facilitator.com, you go to the page for the product you wanna copy and you're like, okay.

That's me like a thousand years ago. So if you were from the outside and you were like wanting to compete with AJ and Smart, right? You were like, I'm going to... figure out how to make money the same way AJ and Smart makes money. So you go to our website, facilitator.com, you go to the page for the product you wanna copy and you're like, okay.

So they basically have this landing page and through this landing page, people book application calls And then that's how they make money, right? That's how it works. That's how AJ and Smart works. And if you would make that mistake, you would essentially fuck yourself up because that's not even slightly how we do it. And that's often not how companies do this at all.

So they basically have this landing page and through this landing page, people book application calls And then that's how they make money, right? That's how it works. That's how AJ and Smart works. And if you would make that mistake, you would essentially fuck yourself up because that's not even slightly how we do it. And that's often not how companies do this at all.

So they basically have this landing page and through this landing page, people book application calls And then that's how they make money, right? That's how it works. That's how AJ and Smart works. And if you would make that mistake, you would essentially fuck yourself up because that's not even slightly how we do it. And that's often not how companies do this at all.

Like they have their like facade, right? But that's not how this company makes money. But often people will copy the facade and not know why it's not working for them. Another quick example of that could be this. If you look here at our in-person training, I was having a chat with a guy yesterday who I'm helping sell an in-person event.

Like they have their like facade, right? But that's not how this company makes money. But often people will copy the facade and not know why it's not working for them. Another quick example of that could be this. If you look here at our in-person training, I was having a chat with a guy yesterday who I'm helping sell an in-person event.

Like they have their like facade, right? But that's not how this company makes money. But often people will copy the facade and not know why it's not working for them. Another quick example of that could be this. If you look here at our in-person training, I was having a chat with a guy yesterday who I'm helping sell an in-person event.

And he was like, how the hell... He said that he put an event... online in January this year and it's like $4,000 to come to it. He only needs to fill 50 seats and he still hasn't filled it. And it's like happening in November and it's one month from now and he's only sold like 20 tickets or something. And he said it's been a super manual process.

And he was like, how the hell... He said that he put an event... online in January this year and it's like $4,000 to come to it. He only needs to fill 50 seats and he still hasn't filled it. And it's like happening in November and it's one month from now and he's only sold like 20 tickets or something. And he said it's been a super manual process.

And he was like, how the hell... He said that he put an event... online in January this year and it's like $4,000 to come to it. He only needs to fill 50 seats and he still hasn't filled it. And it's like happening in November and it's one month from now and he's only sold like 20 tickets or something. And he said it's been a super manual process.

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

So I asked him, okay, so like, what was the process of selling it? What campaign did you do? What funnel did you run? And he said, well, we just put it on the website and no one's buying it. And it's just crazy to me that anyone actually does this. It's totally shocking to me that this even happens. Like it's...

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.

If that was how we sold, if that's how we expected to sell out three events per year at $14,000, my business would not exist because no one would ever buy it because it's too high ticket. And also, why would you buy it? It's just on the website. You can decide whenever you want. So... We don't do that. We build funnels, right? We build single purpose funnels to solve these problems.