Jonathan Courtney

speaker
3,311 appearances 15 recordings 1 series first heard May 2024 last heard 25 Aug

Jonathan Courtney’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
2 · Oct OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 2.

Appearances

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we sell that idea that it's not just you sitting at your computer for four hours and then going back to what you're doing.
It's complete immersion.
And so this was just like a big part of the selling point for summer camp.
So we take something that exists out there, something that's maybe cold and boring, but it's working.
Turn that into like a themed event, summer camp for me.
I'm also doing a winter camp.
And just like highlight why virtual,
is so much more inferior to everything else and then also make it exclusively virtual and what do you mean by that okay make it exclusively virtual meaning there's no there's no way to like dial in sorry make it exclusive exclusively in person i didn't i figured you man yeah yeah um so the the the last thing what was i about to say it was really important um
Oh no, there was one really important element.
I want to kiss you.
Oh no, there was something.
Oh yeah.
Oh fuck.
Here it is.
You know, scarcity is really hard to do with a digital product.
Like there's tricks to make a digital product scarce so that there's some sense of urgency.
In-person events actually have a limited amount of tickets and
And so it's way easier to create a true sense of urgency and scarcity because it just is inherent to in-person.
And so these things are just so much easier to build campaigns around.
And so the campaigns don't need to run all year.
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