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Jonathan Courtney

๐Ÿ‘ค Speaker
4547 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That's really the difference. It's all separate steps that you actually can't see. So when someone fills this out, they don't know that the next step is like a six email chain that we've already written two years ago. Um, but that's a really simple like lead capture funnel or lead magnet that that we would run from YouTube and then send those into a drip campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That's really the difference. It's all separate steps that you actually can't see. So when someone fills this out, they don't know that the next step is like a six email chain that we've already written two years ago. Um, but that's a really simple like lead capture funnel or lead magnet that that we would run from YouTube and then send those into a drip campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

That's really the difference. It's all separate steps that you actually can't see. So when someone fills this out, they don't know that the next step is like a six email chain that we've already written two years ago. Um, but that's a really simple like lead capture funnel or lead magnet that that we would run from YouTube and then send those into a drip campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Well, there's two different types of campaigns that they could go into actually. One is that they could go into the funnel. Usually what happens when it gets more complex, first we'll try to put them into this VSL funnel that will sell them a high ticket program from $7,000 to like $14,000 to any sort of big ticket thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Well, there's two different types of campaigns that they could go into actually. One is that they could go into the funnel. Usually what happens when it gets more complex, first we'll try to put them into this VSL funnel that will sell them a high ticket program from $7,000 to like $14,000 to any sort of big ticket thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Well, there's two different types of campaigns that they could go into actually. One is that they could go into the funnel. Usually what happens when it gets more complex, first we'll try to put them into this VSL funnel that will sell them a high ticket program from $7,000 to like $14,000 to any sort of big ticket thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

If we figure out that they have no interest in things like that and they're like not going to buy anything for more than a thousand, then they go into campaigns like Black Friday. So that email address will then be kind of marked and segmented as this person's not interested in high ticket. This person's just a beginner or interested in low ticket. Let's test them out again on Black Friday.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

If we figure out that they have no interest in things like that and they're like not going to buy anything for more than a thousand, then they go into campaigns like Black Friday. So that email address will then be kind of marked and segmented as this person's not interested in high ticket. This person's just a beginner or interested in low ticket. Let's test them out again on Black Friday.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

If we figure out that they have no interest in things like that and they're like not going to buy anything for more than a thousand, then they go into campaigns like Black Friday. So that email address will then be kind of marked and segmented as this person's not interested in high ticket. This person's just a beginner or interested in low ticket. Let's test them out again on Black Friday.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So we're just collecting email addresses, even though it's like, We're collecting email addresses and trying to get the money back as quick as possible with the VSL funnel. But then we have the template that you just saw there where we might not make money from that customer ever, or it might be two years later. So there's kind of different ways of looking at it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So we're just collecting email addresses, even though it's like, We're collecting email addresses and trying to get the money back as quick as possible with the VSL funnel. But then we have the template that you just saw there where we might not make money from that customer ever, or it might be two years later. So there's kind of different ways of looking at it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So we're just collecting email addresses, even though it's like, We're collecting email addresses and trying to get the money back as quick as possible with the VSL funnel. But then we have the template that you just saw there where we might not make money from that customer ever, or it might be two years later. So there's kind of different ways of looking at it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Another type of very, very successful funnel, the most successful funnel we ever did. Oh, actually, I'll just show you another thing. So a lot of people have blogs and make content, but they also don't know how to monetize people from the blogs and content. So they just keep collecting leads, but they're like... I don't know.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Another type of very, very successful funnel, the most successful funnel we ever did. Oh, actually, I'll just show you another thing. So a lot of people have blogs and make content, but they also don't know how to monetize people from the blogs and content. So they just keep collecting leads, but they're like... I don't know.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Another type of very, very successful funnel, the most successful funnel we ever did. Oh, actually, I'll just show you another thing. So a lot of people have blogs and make content, but they also don't know how to monetize people from the blogs and content. So they just keep collecting leads, but they're like... I don't know.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think collecting and hoarding leads isn't as interesting as being able to actually monetize them quickly. So we also have a kind of unbranded or well separate from everything else blog, which used to be called workshopper.com, which is why the URL is still this. And it's basically our SEO play, but the SEO play, where does it lead? Always SEO.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.