Jonathan Courtney

Exactly. And there's another type of funnel we'll lead them to within here. Here's another funnel, which you are aware of. Well, it's not exactly a funnel, but it's... It's a call to action where we can then funnel them into this training. And that's joining a free community. You are the expert there with your super successful community.

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

But we have one other thing, which is a book funnel, which is insane. Let's see if I can find workshop or play. I don't even know if this thing works, to be honest.

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

So here's a link out to a funnel. This is a book funnel. This is a free book funnel, it's called. And we've basically turned it off. So we've increased the friction so high that it's not even useful anymore. But you can Google book funnels. Nothing is more effective, nothing, like in marketing, than holding a goddamn book in your hand

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

And this like all of the all of the stuff you can learn on a YouTube channel for free, all of the stuff that you can download PDFs, whatever, it's all out there. People don't give a shit if you tell them there's a physical thing that they can have that has all of the information in it. a very large percentage of your audience will want that physical thing.

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book

Don't even bother thinking of the logic behind it. It just works. And also, it's easier to talk about a physical book than it is to talk about anything else. Now, I told you this is kind of switched off. So today what happens is you just buy it and then you get sent into our newsletter and then that newsletter sends you to that funnel that you saw. But what it used to do is you would buy the book

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.