Jonathan Courtney

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

Here's a free training right now on everything based on the book. I didn't come up with this idea. It's genius. And it worked so well. And the only reason it's not switched on right now is that when it's switched on, it's

Here's a free training right now on everything based on the book. I didn't come up with this idea. It's genius. And it worked so well. And the only reason it's not switched on right now is that when it's switched on, it's

Here's a free training right now on everything based on the book. I didn't come up with this idea. It's genius. And it worked so well. And the only reason it's not switched on right now is that when it's switched on, it's

very explosive and it creates a lot of also support questions like people the book arrived with a bend on it and all this stuff so we now have like a company who helps us do that for our next book And so, yeah, next time we'll pay more attention to how difficult shipping is for workbooks and for all this kind of stuff. But yeah, that's a different type of funnel. You're collecting the lead.

very explosive and it creates a lot of also support questions like people the book arrived with a bend on it and all this stuff so we now have like a company who helps us do that for our next book And so, yeah, next time we'll pay more attention to how difficult shipping is for workbooks and for all this kind of stuff. But yeah, that's a different type of funnel. You're collecting the lead.

very explosive and it creates a lot of also support questions like people the book arrived with a bend on it and all this stuff so we now have like a company who helps us do that for our next book And so, yeah, next time we'll pay more attention to how difficult shipping is for workbooks and for all this kind of stuff. But yeah, that's a different type of funnel. You're collecting the lead.

Guys, printing stuff out for marketing, showing people stuff, showing you holding stuff sounds so cheesy and silly. It works so goddamn well. It's unbelievable. It's crazy. um yeah there's a lot i mean this is a you only have 15 minutes left so i've got no time left because i got i gotta go build some funnels you know what i'm saying

Guys, printing stuff out for marketing, showing people stuff, showing you holding stuff sounds so cheesy and silly. It works so goddamn well. It's unbelievable. It's crazy. um yeah there's a lot i mean this is a you only have 15 minutes left so i've got no time left because i got i gotta go build some funnels you know what i'm saying

Guys, printing stuff out for marketing, showing people stuff, showing you holding stuff sounds so cheesy and silly. It works so goddamn well. It's unbelievable. It's crazy. um yeah there's a lot i mean this is a you only have 15 minutes left so i've got no time left because i got i gotta go build some funnels you know what i'm saying